Help with pricing -- Photocopies, Prints, Products? Is there a difference anymore??

Hi guys,

I'm a bit confused about pricing strategies. I'm trying to figure out if "products" such as flyers, brochures, postcards, etc. should be priced exactly the same as copies / prints.

For example, I have established copy / print pricing for my Xerox machines for B&W and color on various stocks.

Is a product such as a tri-fold brochure priced as the sum of its parts (appropriate copy/print price + fold)?

Should these products have a markup for pre-flighting, setup and expected waste?

Should there be a markup added to cover the cost of the W2P software & supplied templates?

When a customer gives me a 2UP pdf that they want 50 copies of is it a copy / print or is it a postcard? What do I price it as??

Thanks!
Joe