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OT: Do paint stores really make custom formulas? Or do they default to closest match?

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OK, this is OT, but I reckon someone here will know: the spectrophotometer for scanning paint chips in order to make a match is now pretty much standard equipment at all paint stores. But what is really happening? Do they use the scan and some sophisticated calculations to make a genuinely custom formulation? Or are they looking up the color in a database to find the smallest dE and then defaulting to that predetermined formula?

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